Unethical Business Practices are still Legal

‘Mr Iswaran said that he agreed that the sales tactics employed (by rogue merchants) are unfair to buyers and that "we must not let such unethical practices tarnish Singapore's hard-earned reputation". He said that he was glad that many have spoken up against such behaviours, and that some have even come forward to help the victim, referring to a crowdfunding effort initiated by Mr Gabriel Kang to buy the Vietnamese tourist an iPhone 6. 

However, Mr Iswaran went on to say that "some have gone too far", revealing that the police are looking into reports regarding the alleged cheating case as well as "a related report on harassment". 

Mr Iswaran urged the people to "exercise restraint and do not take matters into your own hands". "Let due process take its course," he wrote.’ 

Above is copied from AsiaOne Singapore. 9 Nov 14. 

So, is Iswaran going after the rogue merchants like Jover Chew or after netizen vigilantes who shamed him? Who is the rogue that the police would deal with and who should be protected? This Jover Chew seems to be very important or may have good connections that his acts are touted as legal and clever and instead of punishing him, the netizens are warned not to go too far.