5 improvements that Consumer Association of Singapore (CASE) should consider

Many people consider that the Consumer Association (CASE) does not have any teeth in dealing with errant traders. CASE does have the power under the Fair Trading act, but they have to use it effectively. This is how it can be done. 

1. When a consumer complain about an errant trader, the case officer (from CASE) should interview the consumer and get the relevant facts. 

2. If there is any misunderstanding, the case officer can help the consumers to communicate with the trader and find an amicable settlement.

3. If there is a dispute between the consumer and the trader, but it does not involve suspected cheating by the trader, the case officer can help the consumer to file a claim under the small claims tribunal.

4. If the trader is suspected to be engaged in unfair trading practices deliberately, the case officer should refer the matter to a legal officer of CASE.

5. If the legal officer supports the conclusion of a deliberate unfair practice, the legal officer should file a charge into court and get a court order or injunction against the trader. If the unfair practice is obvious, the court should be able to issue the order quite promptly. This should be a standard practice with standard documents, so the process of asking for the court order should be quite fast.

If CASE puts this process into operation, it will soon be quite clear to the errant traders that they can be slapped with an injunction or court order, and their business will be disrupted. This should act as a strong deterrent. If the trader does not comply with the court order, they can be sent to jail,