This is what Patrick Daniel said in his article in the ST a few days’ back. I must say I agree with his assessment but for different reasons. Digital and social media have carved out a big chunk of the pie and readership from print media and this is a fact. The younger generations are more comfortable with digital media and will keep fleeing the ground with a balance that will tip in favour of digital media in the long run.
On the other hand, print media has its own turf that is cut out for it. In fact both have their own audience and it is only a matter of who gets a bigger slice of the pie. The development of the two media is diverging into one that is reporting on facts and events, thanks to the political leadership, and another into more opinionated discourses and very interactive in nature. Digital and social media are going to be very personal, very emotional and with a very high rate of participation by the readers. It is a two way affair while print media is just reporting. The readers just read what the reporters reported. The reporting role is still necessary for the full time reporters to go around gathering news to report on and being paid for it.
The ST and its stable of lesser news media are doing well. According to Patrick Daniel, it is all about a commanding brand. I wonder if the brand would still be that commanding when other brands are allowed to print and sell their news. Why are there no neutral or alternative brands? Search me? In a monopolistic environment, it is elementary to gain the biggest share if not all the share of the readership and can crow about it. Where are the competitors? What would be the fate of the ST media if there are competitors? Would ST be doomed?
The print media’s shelf life has been extended. It will continue to exist for a longer time. This is a truism as digital and social media have their own limitations. When the latter becomes full fledge media with their own professional reporters, the balance would be tipped further to favour digital media. For the time being, the ST stable of news media shall rule the waves as the only media available. Just like the other monopolistic services, not making money and maintaining the market share is simply idiotic.
Chua Chin Leng aka redbean
*The writer blogs at http://mysingaporenews.blogspot.com